Bionicle discontinued

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Those who grew up in the early aughts may remember a series of toys that were packaged in cylindrical cans, each one containing a masked robot, superhero, warrior They were part of a line of Lego sets known as Bionicle. Each character played a role in a deep and intricate overarching mythology that may have been the only thing about Bionicle more complicated than putting the sets together in the first place. Lots of Bionicle toys were released, along with video games, movies, McDonald's Happy Meal tie-ins, and other merchandise via Brickset. Bionicle was a huge success for Lego at the beginning of the 20th century, and the line of toys has been credited with helping to guide the Danish company through a period of financial difficulty. However, that success didn't come with controversy due to what some saw as appropriation of the Maori culture's symbols and mythology.

Bionicle discontinued

Bionicle stylized in all caps is a line of Lego construction toys , marketed primarily towards 8-toyear-olds. The line originally launched in as a subsidiary of Lego's Technic series. Over the following decade, it became one of Lego's biggest-selling properties, turning into a franchise and being one of the many factors in saving the company from its financial crisis of the late s. Despite a planned twenty-year tenure, [2] the theme was discontinued in , but was rebooted in for a further two years. Unlike previous Lego themes, Bionicle was accompanied by an original story told across a multimedia spectrum. It depicts the exploits of the Toa, heroic biomechanical beings with innate elemental abilities whose duty is to maintain peace throughout their universe. Bionicle's success prompted subsequent Lego themes to use similar story-telling methods. After suffering a decade-long downturn in the s, the Lego Group went forward with the idea that a theme with a storyline behind it would appeal to consumers. Their first attempt was the space opera franchise Star Wars , which became an instant success; however, the royalty payments to Lucasfilm marginalized Lego's profits, prompting them to conceive their own story-driven themes, one of which would eventually become Bionicle. The concept for Bionicle originated from an idea by co-creator Christian Faber named "Cybots", a line of humanoid action figures with attachable limbs and ball-and-socket joints. Faber recalled: "I was sitting with Lego Technic and thought I would love to build a character instead of a car.

The reboot launched in January to a mixed reception from toy critics and fans of the original Bionicle franchise, with the playability of the new sets and the inspiration taken from the theme's first wave being praised, but the simplified story and undeveloped characters receiving less positive feedback. I wish you the best in the future, bionicle discontinued, Farshtey. Current Bionicle discontinued.

LEGO has just announced that will be the last year for new Bionicle sets; starting summer a new line of similar buildable figures will be released. This will mark the end of nine years since the arrival of the first Toa in Below is the official announcement from LEGO:. In reviewing the business across all of its play patterns and properties, the LEGO Group faced a tough question: should we take on a new creative challenge in the world of buildable figures that we pioneered in ? We think there is a significant opportunity to grow the buildable figure category, but it will take a more flexible platform that appeals to a wider range of ages through a variety of different entry points than BIONICLE has proven to deliver.

Besides using standard LEGO Technic elements, the look of the characters was improved by the addition of many-many specialized pieces. Also, because the pieces were quite detailed they were prone to breaking, and the joint pieces were also finicky. With the new theme the entire Constraction System was also renewed, with improved ball-joints and a simplified selection of pieces. The playability and poseability of the characters much improved with the updated system. No more dealing with breaking pieces and cranky joints. Aesthetically speaking, the reduced number of pieces meant that the new characters looked more uniform, and the improved quality resulted in chunkier, simpler forms. They wanted them to look more like the ones in the original sets. While the pieces are still strong and sturdy, and the skeleton system is still the same improved design, the armor pieces got more detailed and textured to mimic the pieces in the original sets.

Bionicle discontinued

Sales were not what they had once been, and the company was struggling to make a profit. The generic LEGO sets no longer seemed to appeal to kids like they once did. Something needed to change if LEGO would live to see the new millennium. The s had seen several successful lines of toys that combined toys and storylines to create a universe for children to play. Transformers and G. Joe was not just action figures; they were characters in their TV shows! LEGO decided to copy that success and create their line of toys with a storyline.

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Tools Tools. It is widely believed that a lack of marketing and reliance on fans to promote the theme, coupled with the new simplified story, were factors in Generation 2's decreased interest. Bionicle was named as the 1 Lego theme in and in terms of sales and popularity, with other Lego themes at the time failing to match profits generated by Bionicle. It continued to use the building system introduced in Bionicle before evolving into the Character and Creature Building System CCBS that would later be carried over into other Lego sets and eventually Bionicle's reintroduction. Retrieved 12 April The concept for Bionicle originated from an idea by co-creator Christian Faber named "Cybots", a line of humanoid action figures with attachable limbs and ball-and-socket joints. Composers Paul Hardcastle and Simon Fuller produced the music for the Bionicle commercials used between and , which also featured in the Mata Nui Online Game released throughout The line had decent to great storyline, and amazing parts for MOCing, what more could you ask? Over the following decade, it became one of Lego's biggest-selling properties, turning into a franchise and being one of the many factors in saving the company from its financial crisis of the late s. Until in , the company announced the comeback of Bionicle G1 sets! Stephanie Lawrence, the global director of licensing for Lego, stated "We've created an evergreen franchise to complement the many event-based properties on the children's market. Thank you lego.

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Its popularity led to high web traffic on its official website, averaging more than one million page views per month, and further kinds of merchandise such as clothes, toiletries and fast-food restaurant collectibles. It depicts the exploits of the Toa, heroic biomechanical beings with innate elemental abilities whose duty is to maintain peace throughout their universe. When Lego was in the throes of the worst part of its financial problems around , Bionicle made up a quarter of the company's sales. It was named as the 1 Lego theme in and in terms of sales and popularity, [7] with other Lego themes at the time failing to match the profits generated by Bionicle. The first story arc — takes place on the tropical island of Mata Nui, named after the Great Spirit, and deals with the arrival of the six Toa Mata later transformed into the more powerful Toa Nuva and their adventures in protecting the Matoran villagers from Makuta's minions. The first wave of Bionicle sets were initially launched in December in Europe and Australasia as a "test market" to predict how well the series would sell in North America. Part of the prelaunch marketing involved an online game that explained a lot of the deep backstory to the franchise, and it became one of the major pillars of Bioncle's success and how it helped Lego's bottom-line; Bionicle had legs as a multi-media franchise. The Guardian. One of the sets in contention was a tribute to the original Bionicle run, which had its 20th anniversary in It continued to utilize the building system introduced in Bionicle before evolving into the Character and Creature Building System CCBS that would later be carried over into another Lego sets and eventually Bionicle's reintroduction. Also, buying what interests you and letting others even us Bionicle fans, or the Ben 10 fans buy their own sets.