Chanel coco mademoiselle advert

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Actress Whitney Peak is the fresh new face of Coco Mademoiselle. Her connection with the maison shows there is more than meets the eye. Photo: Baard lunde. Even more beautiful in person, Peak is petite with fine, chiseled features, and radiates warmth and a big character for her 20 years. Dressed in head-to-toe Chanel — blue jeans, a rose tweed sweater, booties, and fine jewelry — she appears fresh and cool. The actress of Ugandan origin, who later grew up in Canada, embodies French girl chic, the indescribable formula coursing through her veins.

Chanel coco mademoiselle advert

Spring's coming, and that means it's time to get out and go. Chanel's long-lived Coco Mademoiselle line is marketed toward young folks, elegant types who stay out all day and party all night. Chanel sells the fragrance in numerous ways — pressed into soaps, as a deodorant, in shower gel form, and, naturally, as a perfume. Chanel has a long history of using celebrities as spokespeople, including Marion Cotillard, who helped hawk their famous scent Chanel No. How has Chanel chosen to sell Coco Mademoiselle to those who might yearn to wear it? With a brand-new commercial featuring its first Black Coco Mademoiselle spokesmodel, actress Whitney Peak, who has taken over for previous Chanel Mademoiselle spokesperson Keira Knightley. Peak has previously worked for Chanel in numerous campaigns for its other brands, including their 22 Bags advertising blitz for their handbag line, and serving as their US Local Ambassador in Peak's first ad for Coco Mademoiselle features her frolicking through Paris — dancing in the deep of night at various clubs, traveling around town in a convertible with friends, gliding through the air on a swing in a playground, and chilling out alone at her hotel room after a long night and day. It's an atmosphere of beauty and calm and yet electric energy. The elegance of her sojourning is underscored by this propulsive, disco-like dance track. Lear has led quite the unusual life.

Photo: Baard lunde. Most Popular.

Bonjour, Mademoiselle! The moment marks a first: The year-old Gossip Girl star who previously appeared in the Chanel 22 Bag campaign alongside Lily-Rose Depp will become the first Black spokesmodel for a scent by the famed French fashion house. She takes the Coco Mademoiselle reins from Keira Knightley , who has fronted the franchise since when she, incidentally, was also The fragrance, meant to embody the wild spirit of a young Gabrielle Chanel who, by the way, moved to Paris in her early 20s to forge a unique path , is at once strong and soft, playful yet assertive, with heady notes of amber and patchouli. You spray hope, you spray energy, you spray magic.

The move makes her the first Black face of a Chanel scent, and overall, one of the rare Black faces seen in fragrance ads. ELLE talked to Peak about perfume rituals, her scent memories, and being a part of history. My manager teased it for a little while. He and my team were saying, "Oh, there might be a fragrance in your future. There might be something going on, there might be a certain campaign," just being very vague. And then one day I got a call and it was all three of them. I was like, Oh no, this is either going to be something really bad and terrifying or it's going to be really good. What happened?

Chanel coco mademoiselle advert

The relaunched scent comes with an advertising campaign featuring Keira Knightley, who has been the face of the original fragrance for the past 10 years. Having smelled the new juice, Bazaar can confirm that wearers of the original will be transported back to the first time they wore it — but it does have a twist. I wanted to increase the proportions of fractionated patchouli, push it to the limit — unleash its power on the skin without altering the freshness of the top notes. Coco Mademoiselle Intense opens with sparkling notes of orange and bergamot, before the heart notes of Indonesian patchouli, rose and jasmine come in. Polge combined this higher proportion of patchouli leaves with Tonka bean and Madagascan vanilla absolutes for a rounder, deeper take on the original. The video was shot by Swedish director Johan Renck. Thanks to the actress' decade-long relationship with the fragrance she was just 22 when first cast as the face of the scent in , and will be turning 33 next month , Knightley is now synonymous with Coco Mademoiselle - thanks in no small part to the success of the commercials and her interpretation of the mysterious, coquettish protagonist. It memorably saw the actress jumping on a motorbike and riding through Paris and had more than 9 million views. The follow up, She's Not There , came in - again directed by Wright - and saw Knightley driving a boat down the Seine. It had more than 13 million views on YouTube alone.

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Presented by. You can unsubscribe at any time. Thank You! She first came to public attention as a fashion model in the '60s and then gained further acclaim as an artist's model. Make better business decisions Sign up to our newsletter for a truly global perspective on the fashion industry. Seduction is the way you behave. All of that hard work paid off; Lear soon scored a string of disco hits from the mid-'70s into the '80s, which mainly grabbed chart favor in Europe. Most Popular. No, the scent is too light. By Gemma A Williams. Is it the Coco Mademoiselle Eau Intense? Bonjour, Mademoiselle! By Lucy Maguire. Lean in closer and there are also fresh citrus fruits peppering the air. Chanel is also unveiling a new product in the Coco Mademoiselle line — a hair perfume.

Few ads can match the glitz and glamor of a fragrance commercial.

Next to it is a giant TV, and the Coco Mademoiselle campaign is screened. Blazers, buttondown vests, collars, and ties. Peak's first ad for Coco Mademoiselle features her frolicking through Paris — dancing in the deep of night at various clubs, traveling around town in a convertible with friends, gliding through the air on a swing in a playground, and chilling out alone at her hotel room after a long night and day. Her connection with the maison shows there is more than meets the eye. The actress of Ugandan origin, who later grew up in Canada, embodies French girl chic, the indescribable formula coursing through her veins. To receive the Vogue Business newsletter, sign up here. Sign up to our newsletter for a truly global perspective on the fashion industry. Even more beautiful in person, Peak is petite with fine, chiseled features, and radiates warmth and a big character for her 20 years. By Lucy Maguire. With a brand-new commercial featuring its first Black Coco Mademoiselle spokesmodel, actress Whitney Peak, who has taken over for previous Chanel Mademoiselle spokesperson Keira Knightley. Follow Vogue Arabia. Thank You! No, the scent is too light.