Cyndi lauper in psoriasis commercial

Hello and thank you for being a DL contributor.

The Novartis psoriasis drug Cosentyx has taken an interesting approach on use of a celebrity. Rather than have a celebrity alone plug a drug this new ad mixes Cyndi with regular folks. It makes her seem like just another psoriasis sufferer who happens to be a famous pop star rather than the celebrity spokesperson for a drug. The difference is subtle but important. You can see the add on ispot.

Cyndi lauper in psoriasis commercial

Log in or Sign up. Steve Hoffman Music Forums. What is up with Cyndi Lauper on those drug ads? She looks like she has makeup on three inches thick. Or has she had work done? I don't follow her career. But it's kind of unnerving, IMO. She looks unreal Hope she hasn't been seriously ill. The Panda , Apr 10, Location: portsmouth,virginia. Location: Austin TX. Location: Wichita, KS. She looks great for her age

Unless they own a TV and have access to a search engine.

Sign In We will send you an email to reset your password. If you watch any TV these days you are likely to see a commercial about psoriasis. The most recent commercial features Cyndi Lauper proclaiming the benefits of the drug Cosentyx. But Cyndi Lauper is not the first celebrity to appear in a psoriasis commercial. And other famous people representing Enbrel and Otezla. The amount of money and saturation of advertising behind psoriasis drugs is simply astonishing. So why are we seeing so many psoriasis treatment ads?

Sign In We will send you an email to reset your password. If you watch any TV these days you are likely to see a commercial about psoriasis. The most recent commercial features Cyndi Lauper proclaiming the benefits of the drug Cosentyx. But Cyndi Lauper is not the first celebrity to appear in a psoriasis commercial. And other famous people representing Enbrel and Otezla. The amount of money and saturation of advertising behind psoriasis drugs is simply astonishing. So why are we seeing so many psoriasis treatment ads? The actual number of people with psoriasis as a percentage of the population has not increased significantly. However, the amount of advertising from big drug companies has led to a significant increase in the awareness of this disease.

Cyndi lauper in psoriasis commercial

While psoriasis affects the skin, psoriatic arthritis affects the joints and some parts of the body where ligaments and tendons are attached to the bone, particularly in the fingers, toes, wrists, knees and spine. The result is stiffness, swelling, pain and, if not caught early, irreversible damage, which is why early diagnosis and treatment are important. When I was 22, I had this horrible psoriasis outbreak. It was all over my legs, I couldnt walk because my legs were cracked and bleeding, he told the BBC. Weird things like that can happen to your body. When I was 19 I had this infection on my face.

Lordoftub

The longer a person continues to use one of these drugs the more money the drug companies make from the insurance companies. Y'know what isn't pretty? Submit Cancel. Just having more people understand what is psoriasis helps remove some of the embarrassment that is often associated with this skin condition. I was poo-pooing some of these meds too but you have opened our eyes. And other famous people representing Enbrel and Otezla. OP, me and the husbear ask this same thing every day! In this Cosentyx ad, however, Cyndi Lauper comes across as sincere and believable. Location: Highland, Indiana. This is not the only ad to blend real people with celebrities. Location: portsmouth,virginia.

Considering this, Who is in the psoriasis commercial? Novartis, Cyndi Lauper shine a light on psoriasis challenges in the workplace.

Steve Hoffman Music Forums. OptimisticGoat likes this. Sign In. Location: Highland, Indiana. Both Enbrel and Cosentyx appear to recognize that celebrity use may be enhanced by toning down their star power by mixing them in with regular folks. Psoriasis disproportionately afflicts people in Northern countries. But profiting drug companies is not always a bad thing. But for people with psoriasis covering a vast amount of their bodies these drugs can be life changing. R5, have your tried Corium 21? Cover that shit up like people used to do. Consumers can tell, however when a celebrity is just hawking a product for money versus actually a user or concerned about a disease.