Decora harajuku

The origin of Decora can be tracked decora harajuku to the popularity of the Japanese idol Tomoe Shinohara among teens during the s.

These understandings of kawaii fashion, however, are formed without input from practitioners themselves. Drawing upon a case-focused analysis of alternative kawaii fashion practitioners in Harajuku derived from semi-structured interviews, this article seeks to contribute to this discussion from a sociological perspective. The article focusses on decora and fairy kei , two alternative kawaii fashion styles in Harajuku that typically incorporate toys and clothing intended for children, and in doing so blur the boundaries between acceptable attire for children and adults. It also seeks to complicate views that equate alternative kawaii fashion practice with childishness by placing the voices of two practitioners in dialogue with scholarly research in this area to date. In doing so, the article advocates for the voices of practitioners to be considered in future scholarship on alternative kawaii fashion with ties to Harajuku. Over recent decades, numerous subgenres of kawaii fashion have spawned across Japan, each with their own specific conventions, aesthetics, purposes and intents.

Decora harajuku

Decora fashion originated in the area surrounding Harajuku station in Tokyo. What is the difference between Harajuku and Decora fashion? What are the different styles of Harajuku styles? Want to know more about Decora fashion? I highly recommend watching this documentary by Refinery29 on youtube. The history of: Decora. The COMM. Laiche, I. Harajuku style and Japanese street fashion. Japan Avenue. Wikia, C. Japanese Fashion Wikia. Your donation will support the student journalists of Las Vegas Academy of the Arts.

In the end, some of them would end up featured in the Fruits! Powder and Sun Skate Shop.

The average person would be able to spot this style from a mile away! Decora fashion is an explosion of colour and accessories. How this style came about is a bit complicated and has an origin story full of contradictions. Read on to find out how Decora fashion seemingly came to be. The most stand out feature for any Decora look is the accessories, be it a plethora of yen shop hair clips, or wrist bands going all the way up your arms.

Written by Wlada F. In the broad variety of Japanese street style, Decora kei poses an exorbitant approach to fashion, questioning norms and conventions of minimalistic outfits. The term "Decora" is derived from the English word "decoration" and the style is therefore characterized by an overall eccentric, offbeat and distinctive look. The subculture is known for its playful aesthetic and their exceptional combinations of colorways and patterns. The fashion style originates from Harajuku, Tokyo and can be traced back to the 90s and early s. All of the mentioned styles combine cute accessories with a rebellious flair. There are multiple theories to the exact origins of Decora, most of them tracing back to the names of two iconic Japanese brands. The key to Decora fashion is to encourage uniqueness and the charm of outstanding peculiarity, challenging the widely known notion that less is more and choosing fun over simplicity. Its beauty lies in its individualism and flexibility in visual expression. Hence, the style doesn't adhere to any rigid rules, although there are some recurring elements it incorporates.

Decora harajuku

If you're looking for the heart of Tokyo's distinctive kawaii fashion culture, Harajuku is the place to go. Harajuku is the district that gave us Lolita girls, decora , the pancake boom and Kyary Pamyu Pamyu. This Shibuya neighbourhood has been the captial of Tokyo teen fashion and vintage stores for decades, and it's still nurturing unorthodox, garish styles even as big-name international retailers like Zara, Nike and Adidas rush into the area. And if these 50 things to do in Harajuku aren't enough for you, make sure to check out our guide to Tokyo's best flagship stores and sneaker specialists. Nanzuka Underground finally has a bigger and better space — a dedicated flagship gallery in its very own building. A big move from its former basement location, the gallery is now situated down the trendy backstreets of Urahara, adjacent to the Harajuku United Arrows building. The gallery comprises four floors, two of which are used for exhibitions, while the upper floors are dedicated to offices and expansive terraces that look out onto the streets of Harajuku. Nanzuka Underground.

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More in Arts and Entertainment. These modes of dress are also documented online via street photography websites such as Tokyo Fashion History of Paranormal Investigation. Since then Decora has evolved to include a variation of colours, but it always stays true to its vibrant stylistic roots. July 5, Written by Ash Featured image courtesy of japanbullet. The history of: Decora. Theresa Younker , in her study of Lolita fashion in Kyoto, Osaka and Kobe in , similarly highlights the fierce independence which shapes the lives of kawaii fashion practitioners. Practitioners are primarily young women; however, a few men are also involved. I agree to the terms of service. The clothing of decora is less important than its colors and themes, however, there are some popular clothing items within the style.

The average person would be able to spot this style from a mile away! Decora fashion is an explosion of colour and accessories.

Again, it is color and cuteness that matter. They acknowledge that kawaii can evoke caregiving behaviours, which may link to the above discussions of kawaii as childish. This, according to Masuda, was the start of Decora. According to this model, kawaii fashion practitioners select objects to wear based on the feelings they experience towards them, including excitement, joy, pleasure and curiosity. Name will only be used to verify billing. Since then Decora has evolved to include a variation of colours, but it always stays true to its vibrant stylistic roots. Face stickers are very common to be worn with colorful make-up that matches the clothing. I aim to situate decora and fairy kei within a broader discussion of the significance and implications of young people in Japan using alternative kawaii fashion to navigate pathways to adulthood. The decora style is well known for its bright color schemes. How this style came about is a bit complicated and has an origin story full of contradictions. September 3, These understandings of kawaii fashion, however, are formed without input from practitioners themselves. Want to know more about Decora fashion? The article begins by introducing decora and fairy kei as two particular styles of alternative kawaii fashion associated with the Harajuku area. Explore Wikis Community Central.