Founder of trapstar

Estimated to have a value of over billion dollars inthe streetwear industry has become one of the biggest trends on the fashion landscape over the last 30 years.

The distinctive gothic logo can be seen everywhere from rap gig moshpits to Fashion Week runways, and in September the label was awarded Best Streetwear Brand at the first annual World Fashion Awards. In , Mikey alongside co-founders Lee and Will, decided to create something that would serve their peers. Around this time, Facebook and YouTube were in their infancy and Instagram was years away from being launched. Selling streetwear through online raffles, which provide eligibility to buy limited pieces, was a non-existent practice. The Trapstar trio had to come up with an innovative way to sell their products, and so they utilised MySpace, the most popular social networking site at the time. Payment and pick-up would then be arranged and collected at a secret location, distributed in pizza boxes, in telephone kiosks and sometimes even car boots. The exclusivity created a buzz and a barrage of orders ensued.

Founder of trapstar

Our editorial content is not influenced by any commissions we receive. Where is this? Who is this? Back in London, Mikey made T-shirts with a photo he took with his Nokia phone of a painting he bought for his house. The tees, which he gave to his friends and refused to sell, became so popular that people were asking how much money he was making off of them. Customers needed to contact them via MySpace to place orders. Trapstar would eventually be stocked at Supra on Portobello Road in London, where they now have a flagship store. By then, the brand had its own buzz and built its own fanbase. There were two queues, so to be second from him and to know how desired those kicks were… We had no marketing budget, no virals, no media showing us love, and we sold out. All the hard work has since paid off. The list goes on. We sat down with Mikey and asked him about his journey trying to make it in the fashion industry, and what advice he has for up-and-coming brands and designers. Take notes. Learn about fabrics and materials.

Drops would sell out fast, making particular pieces even more desirable. The exclusivity created a buzz and a barrage of orders ensued.

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Trapstar is a streetwear brand founded in by two childhood friends, Mikey Trapstar and Tim Hoad. Since its inception, Trapstar has become a major player in the streetwear scene, with its signature bold designs and innovative approach to fashion. The brand has been worn by some of the biggest names in music, sports, and entertainment, including Drake, Rihanna, and Kanye West. Trapstar was born out of a desire to create something unique and original. Mikey and Tim wanted to create a brand that was true to their own personal style and that reflected their love of music, art, and fashion. They began by designing t-shirts and hoodies with bold graphics and slogans, which quickly gained popularity among their peers. From there, the brand grew and began to expand into other areas of fashion, such as hats, jackets, and accessories. Trapstar has become known for its bold and daring designs, which often feature bright colors and intricate details. The brand has also become known for its collaborations with other streetwear brands, such as Supreme and Stussy.

Founder of trapstar

The distinctive gothic logo can be seen everywhere from rap gig moshpits to Fashion Week runways, and in September the label was awarded Best Streetwear Brand at the first annual World Fashion Awards. In , Mikey alongside co-founders Lee and Will, decided to create something that would serve their peers. Around this time, Facebook and YouTube were in their infancy and Instagram was years away from being launched.

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This brand continues to be one to watch and we look forward to seeing what will bring. The list goes on. Sounds easy, but the decision was initially met with cynicism. Fast-forward to present day and their list of achievements is a long one. The organic link between music and streetwear has provided that connection. View full list in cart. You have a mission statement that that person fucks with. The tees, which he gave to his friends and refused to sell, became so popular that people were asking how much money he was making off of them. My inbox doesn't receive enough newsletters. You are also agreeing to our. The multi-hyphenate also had an on-brand answer for his best styling tip. As Trapstar slowly became more prevalent and demand increased, the guys decided they wanted to expand.

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In , Mikey alongside co-founders Lee and Will, decided to create something that would serve their peers. Two Gel-Quantum colourways to pick from. Estimated to have a value of over billion dollars in , the streetwear industry has become one of the biggest trends on the fashion landscape over the last 30 years. We want to know who is our U. The co-stars were all smiles in their matching outfits during the film's press conference in Seoul, South Korea. Who is this? And first impressions are valuable. Take notes. Their big break came when Supra owner Dylan Alkaff offered them a weekend pop-up slot. In partnership with Nuuly, the rapper-singer has unveiled statement pieces from her personal closet. We now have a responsibility to give back, we have to make sure we keep the culture alive.