Hismile net worth

From the beginning, Alex Tomic and Nik Mirkovic knew they wanted to think big, and to think global. Want your pearly whites a few shades whiter and brighter?

And now, there could well be fewer brands spending on the platform to compete with. Or do you have a much larger goal? Social media has been a significant driver for the business, which has 1. Instead, Tomic and Mirkovic say they have taken a strategic approach to both where their brand is seen, as well as how their team visualises long-term goals. Once a smaller goal has been achieved, the team is focused on the next thing, with Tomic observing that during this high-growth period, the company is indulging in self-criticism.

Hismile net worth

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Social media has been a significant driver for the business, which has 1. Alex Tomic L and Nik Mirkovic.

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Written by Luke Ferris August 30, Get real-time frameworks, tools, and inspiration to start and build your business. Subscribe here. We talked with Nik Mirkovic and Alex Tomic, founders of Hismile, about creating a smile-care brand ready to compete with industry giants. To read more, subscribe to the magazine. In just nine years, Nik Mirkovic and Alex Tomic built their smile care brand into a category disruptor on track to earn over a billion in annual revenue by next year. The suitors are knocking, but Mirkovic and Tomic clearly understand their vision. They want to make Hismile a category champion and take on businesses with an extra century of experience. Nestled in the Eastern point of Australia lies Gold Coast, a suburb of Brisbane home to desirable beaches and surf. The duo describes the distance from the rest of the world and the epicenter of business in Australia—Melbourne and Sydney—as a physical manifestation of their attitude toward Hismile.

Hismile net worth

Spotting a gap in the market, Nik and Alex decided to produce a vegan-friendly, cruelty-free teeth-whitening range that includes a one-size-fits-all attachable mouth tray and LED kit. We caught up with the entrepreneurial duo to get insights into some of the unique tactics that have enabled their rapid growth. We worked backward, looking at the market and where we thought we could find our niche. We first wanted to understand what cultural and business trends were relevant and then how we could capitalize on them. Looking at social media and the power of speaking to your brand , we realised that there was a definitive gap in the market in oral hygiene.

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Remuneration can be in the form of cash, products or reciprocal endorsements. SmartCompany Exclusive. Influencing now happens on a micro- level because platforms like Facebook give a lot more individuals access to a lot more people. July 5, How influencer marketing is helping HiSmile build a global brand From the beginning, Alex Tomic and Nik Mirkovic knew they wanted to think big, and to think global. Instead, Tomic and Mirkovic say they have taken a strategic approach to both where their brand is seen, as well as how their team visualises long-term goals. Notify of. Source: Supplied. Want your pearly whites a few shades whiter and brighter? Founded in by millennial entrepreneurs and mates Alex Tomic and Nik Mirkovic, the online business sells a range of oral cosmetics, including dental whitening kits and mouthwash, to customers from Brisbane to Beirut and everywhere in between. We had this massive vision… to rethink the bathroom and create a brand and a culture that customers, especially those in the to year bracket, would align themselves with. Send to a friend Just fill out the fields below and we'll send your friend a link to this article along with a message from you. Close Log In Search.

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Want your pearly whites a few shades whiter and brighter? Filling a gap Why oral cosmetics? And now, there could well be fewer brands spending on the platform to compete with. Alex Tomic L and Nik Mirkovic. Remuneration can be in the form of cash, products or reciprocal endorsements. Emma Koehn. Source: Supplied. Notify of. We had this massive vision… to rethink the bathroom and create a brand and a culture that customers, especially those in the to year bracket, would align themselves with. Global dominance is the long-term goal, according to Tomic. Subscribe now for the latest news Subscribe to our newsletter to receive monthly emails. Business share. We truly believe we have what it takes to create the biggest brand globally in oral cosmetics. Comparison platform Finder made 60 employees redundant on Wednesday morning. Close Log In Search.