I just shipped my pants

Kmart has just released an ingenious advertisement that has the entire online community buzzing. The commercial features shocked, yet pleasantly surprised Kmart shoppers who learn shipping is available on all of their products. The commercial comically highlights the ease of shipping everything from pants to drawers to even beds.

The jury is out on a new Kmart ad that uses sleight of mouth to promote a free shipping service. The online video shows customers who exclaim that they are going to "ship their pants" through a Kmart delivery program -- but it sounds as if they are using a vulgar word that sounds very much like ship. Some social media users deemed the commercial, created by ad agency Draftfcb Chicago, "gross" and "vulgar," while many gave kudos to Kmart for having an edgy sense of humor. But even with the negative comments, Kmart got what it wanted: Millions of potential shoppers now know that it offers free shipping for members of its "Shop Your Way" program when the product they want isn't in the store. People are writing about it," she says. If the ad simply said that Kmart had free shipping as part of this program, it wouldn't reap the buzz it's now receiving, says Lippert, adding that people should never underestimate the power "of a doody joke.

I just shipped my pants

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Hopefully the right moves will be done internally i. The jury is out on a new Kmart ad that uses sleight of mouth to promote a free shipping service. Take risks.

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The viral hit should give the struggling retailer some much-needed buzz. It might also call attention to why some shoppers stopped going to Kmart. In the pantheon of big-box general merchandise retailers , Walmart is the pound gorilla, inexorable in its pursuit of efficiency and cheap prices. Target is sort of the hip one. Not because of the faux-scatological content per se — though that did raise a few eyebrows — but because this somewhat edgy and definitely funny ad came from such a tired snooze of a retail brand. The goal was to just create a funny, compelling commercial that promoted the service. Stein says everyone loved it. The next morning, Stein discovered the video had been viewed 2, times on his page. But while the ad brings Kmart a bit of much-needed attention, it also seems to point out that shoppers have been frustrated with the in-store shopping experience.

I just shipped my pants

The big box behemoth has come out with another "Ship My Pants" tee-hee, get it? Watch above as Bob Cratchit asks the Kmart clerk, "Ship my trousers? Even Scrooge himself declares, "I just shipped the bed!

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What are your thoughts on Kmarts recent ad campaign? The ad just seems desperate. This ad was initially launched solely on YouTube and skyrocketed from there. Show Caption. Comparable store sales at the retailer, a unit of Sears Holdings Corp. These are some communication ideas to consider when trying to get your own campaign to make a splash. Kmart's 'ship my pants' ad causes shockwaves and smiles. If any other big-box retailer like Kmart had an idea for an ad like this, they would have recognized its huge potential to go viral. Simply giving your consumers what they want is a shortcut to predictability, mediocrity and invisibility. That brings me to my next point. Integration and interactive customer engagement is essential. And they are only just starting to roll out their TV spots this week. Kmart spokeswoman Shannelle Armstrong-Fowler says the company is "pleasantly surprised to see the overwhelmingly positive response it has received. It also has to make sure that other aspects of its business are consumer-friendly, such as interesting merchandise, and have great customer service.

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That comment had likes. Is this a genius idea or did they take it a little too far? Hide Caption. Yet, Melissa Clark Edgington commented on that Facebook page that she was "disappointed by the lack of character" that Kmart showed. Become a pacesetter and make something extraordinary. One day you can be the top dog, the next day you can be at the bottom of the pit — and vice versa. The ad just seems desperate. Hopefully this momentum kicks all the higher ups at Kmart in the ass and shows them that they should never give up — that the success of any company relies on its ability to adapt to the changing environment. Home U. We're sorry if it appeared insensitive. Still, she says, the retailer can't just run a one-off ad and expect sales to increase. Kmart is still open? Show Caption. Regardless of budget, if you have great content, people will do the work for you — thus is the case with this Kmart ad. Comparable store sales at the retailer, a unit of Sears Holdings Corp.