Ihop rename

Rare deal alert! The change, it turned out, was simply to promote the pancake chain's new burger offerings, ihop rename, but the bait-and-switch marketing ploy left a horrible taste in many people's mouths.

On Monday, the pancake house chain reverted to its long-standing name after a temporary switch to "IHOb" last month, with the "b" standing for burgers. By flipping the "P" to "b," the restaurant generated some buzz to promote a new line-up of beef patties. Reverting to the original name is aimed to draw diners back to its core breakfast business -- in particular, a cent pancakes promotion on July 17 celebrating IHOP's 60th birthday. The chain originally hinted at a name change on Twitter at the beginning of June, as it first revealed the "IHOb" name. One week later, on June 11, the company officially announced the change.

Ihop rename

IHOP, which stand for International House of Pancakes, is calling its new vocabulary do-si-do "a playful twist that again shows that it takes its burgers as seriously as it takes it pancakes. Crop tops for men? Beware: Pricey homes in these 15 US cities put them at risk of a housing crisis. The June name game worked because IHOP initially sold four times what they'd done previously and are still selling at double their regular rate, according to IHOP chief marketing officer Brad Haley. Some reformed fans will get tokens of appreciation from the company, though Haley didn't say what those are. Rob Frankel, a Los Angeles-based branding strategy expert, said the success of the IHOb move was so great that having off-shoots of it makes sense for the company. Whether this burger switcheroo will be as much of a slam dunk as last year's shtick remains to be seen. IHOP is changing names and putting a pancake in the middle of a burger. Show Caption. Hide Caption. IHOP launches new pancake burger. IHOP is unveiling its new pancake burger and is cashing in on the controversy. IHOP launches its own pancake beer. The popular breakfast chain has decided that they should start making beer.

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IHOP has always been known as a place to get breakfast, in the morning or throughout the day. A good rebranding takes an evolving brand and puts a better face on it. Rebranding helps your brand identity catch up to where your business has gone — not the other way around. So if IHOP they wanted to be in the burger business, they should have introduced more lunch and dinner options, including burgers, and promoted them heavily — until consumers began to connect IHOP with all-day food. The name change, without the brand evolution, hurts their existing business as well. It did not take long for brands — many of them restaurants, including burger brands — to weigh in on the name change. Burger King changed their Twitter name to Pancake King, and changed their cover photo to pancakes.

Then on Monday, the chain made another big announcement about its name that made a lot of people mad — and made others really happy. Let's just say there are a lot of emotions about internationally-themed restaurants now. We'd never turn our back on pancakes except for that time we faked it to promote our new burgers. Although the company is going to offer a big discount on food next week, not everyone is ready to forgive the pancake chain so easily. IHOP lovers and haters are calling the marketing stunt "sneaky" and a "betrayal. If obtained, I definitely would have only given it back for a life time supply of pancakes and burgers. You so sneaky, IHOP.

Ihop rename

It was about this time last year that the International House of Pancakes pulled a publicity stunt that somehow managed to take over social media for days at a time. The stunt was just an attempt to let people know they had burgers and not just pancakes. It has stayed that way for a blissful year of just regular old pancake slinging.

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July 16, Remember when you were like 7 and thought changing your name to Thunder BearSword would be super cool? IHOP pic. Share your feedback to help improve our site! The June name game worked because IHOP initially sold four times what they'd done previously and are still selling at double their regular rate, according to IHOP chief marketing officer Brad Haley. Investing Club. By signing up, I agree to the Terms and Privacy Policy. Find out June 3. International House of Pizza! It was about this time last year that the International House of Pancakes pulled a publicity stunt that somehow managed to take over social media for days at a time. Digital Ink tells stories for forward-thinking businesses, mission-driven organizations, and marketing and technology agencies in need of a creative and digital partner. Well, the announcement has now arrived and the pancake chain said it's changing things up with burgers again, but it's going to be naming those new burgers "pancakes" so as to not cause any sort of confusion or backlash. Sign up. Skip to content. Show Caption.

As promised, The International House of Pancakes revealed what the "b" stands for in their new rebrand.

Contents move to sidebar hide. It happened pretty quick. Related Food. IHOP is keeping up buzzworthy promotions in Share this —. Find out June 3. American restaurant company. It was about this time last year that the International House of Pancakes pulled a publicity stunt that somehow managed to take over social media for days at a time. Four years later, the company went public for the first time since Burger King changed their Twitter name to Pancake King, and changed their cover photo to pancakes. From Friday to Sunday, customers can buy a pizza-sized pancake, which it is calling a "pancizza," to celebrate National Pizza Day, which falls on Saturday. Well, we heard you. Share your feedback to help improve our site!