Into the gloss top shelf

Things you buy through our links may earn Vox Media a commission. Into the Gloss allotted three weeks for me to prepare my Top Shelf shoot with them, but truthfully, I wish it had been more. You could say that I was in great company, but I was also very nervous.

Glossier is the best when it comes to easy, go to makeup, and their online blog Into The Gloss is also a go-to for celebrity makeup recommendations and ideas for your next night out. For us cruelty-free ladies, it can be hard to find articles that focus around natural or cruelty-free makeup, so we've rounded up some of our faves, including our fave's top shelfie. Feautirng only cruelty free products, Emma tells us how to get her amazing skin and the lip color that she rocks on the daily. Thanks girl! With some of our favorite picks Kjaer Weis anything is amazing already in this article, we're down for all of the suggestions as well. Skincare Makeup Wellness Hair.

Into the gloss top shelf

Launched off the success of the indie beauty blog Into The Gloss, founder Emily Weiss grew Glossier into a billion-dollar unicorn in less than a decade. Weiss stepped down from CEO and into the role of executive chairwoman in , and since then, industry insiders have wondered about the fate of Into The Gloss, which is still a standalone site. Into The Gloss and Glossier are one company, and the advertisers that once kept the lights on at the blog are no longer part of the business model. In October, after periods of growing pains and radio silence, Into The Gloss began posting more than it has in years. Glossier chief marketing officer Kleona Mack told Glossy that, despite breaks in content and industry rumors, ITG is not being shut down. To learn more about the journey Glossier has had maintaining the cult-status site, Glossy talked with inside sources, some of whom preferred to stay anonymous. When April Gargiulo got an email from an Into The Gloss intern back in , she thought she was being pranked by a friend. Thankfully, her web developer had snuck wine-related keywords into the backend of her new site. Either way, she was thankful for the connection. Two weeks later, Gargiulo woke up to a flurry of traffic on her site. And that day, she saw nearly a 10x lift in her daily sales, which were about bottles per day in early What is going on? They did not understand how to talk about a single product or sell a single product. Suddenly, beauty retailers from all over the country were jockeying for her attention. Over the next few years, she led a small and nimble team — many of whom have gone on to major beauty industry success — to create some of the most dynamic beauty content of the time.

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Agenda-setting intelligence, analysis and advice for the global fashion community. Inevitable, but I will miss it. Loved looking at all those psycho beauty routines. Each one a unique wacko jewel. ITG, which launched in , was a publishing pioneer.

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Into the gloss top shelf

Things you buy through our links may earn Vox Media a commission. Into the Gloss allotted three weeks for me to prepare my Top Shelf shoot with them, but truthfully, I wish it had been more. You could say that I was in great company, but I was also very nervous. Before the shoot there was so much to do. My hair: It needed a decent trim! My apartment: It needed a fixing-up! My weight: How much does the camera add again? In the end, I let most of those items fall to the wayside, but I did do a few things to get camera-ready.

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Expansion Strategies. Each one a unique wacko jewel. Glossier chief marketing officer Kleona Mack told Glossy that, despite breaks in content and industry rumors, ITG is not being shut down. In October, after periods of growing pains and radio silence, Into The Gloss began posting more than it has in years. When April Gargiulo got an email from an Into The Gloss intern back in , she thought she was being pranked by a friend. This experimentation will be critical for As Glossier grew, less attention was paid to ITG — and its publishing cadence suffered as a result. Launched off the success of the indie beauty blog Into The Gloss, founder Emily Weiss grew Glossier into a billion-dollar unicorn in less than a decade. Weiss was one of a few who were able to leverage their industry influence and web sites into bonafide media properties, replete with a full staff, big name advertisers, sponsored content deals, product collaborations and content that was actually good. She uses some of my favorite brands and has such vast amounts of knowledge on taking care of her skin. Its dedication to a direct-to-consumer selling model, driven by its e-commerce site and a handful of physical stores, which initially set the brand apart, began to hold it back. Weiss cultivated a rabid fan base, a group that ultimately became the best focus group and launch pad a founder could ask for. But perhaps most importantly, the site became a blueprint for how brands could use content to inform commerce. At this point, it was clear that the audiences had split. The growing popularity of science-backed beauty and wellness offerings has experts calling for regulation to distinguish genuinely innovative products from those selling false claims.

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Into the Gloss allotted three weeks for me to prepare my Top Shelf shoot with them, but truthfully, I wish it had been more. I loved her commentary about beauty, skincare, and life. A quick review of the site offers people with a broad mix of backgrounds, careers, opinions and social media prowess. Glossy Pop Newsletter. I mean, just look at her! It was easily one of my favorite shoots I have ever done. Are you following us over there yet? This password will be used to sign into all New York sites. Its dedication to a direct-to-consumer selling model, driven by its e-commerce site and a handful of physical stores, which initially set the brand apart, began to hold it back. Around the same time, the rise of Instagram and influencer marketing began to change the definition of a strong content strategy. Story of us Stories in motion Stories in words. Agenda-setting intelligence, analysis and advice for the global fashion community.