Is gillian anderson in the dreams advert

The quirky creative was inspired by the fact that although we spend up to a third of our lives in bed, we often pay very little attention to the vital role our mattresses play in our quality of sleep. Sign up here to get the latest marketing news sent straight to your inbox each morning.

The new campaign is inspired by the fact that while we spend around a third of our lives in bed, we often pay little interest or attention to the role our mattress plays in our quality of sleep. It aims to elevate the role of the humble mattress, highlighting the incredible things sleep can do for us, such as helping us to be more alert, improving our memory and making us feel alive again. The spot, which features a foot art installation made entirely of mattresses, draws the audience into its dreamscape, inviting people to question what they sleep on before showing them how a Dreams mattress could transform their sleep. The campaign is running across TV, audio, social, digital and in-store channels. Media planning and buying is by Havas Media and social activity is by Coolr. I have been impressed with the calibre of their people, from the strategic upfront thinking, to creative talent, to account management and the broader team. No other brand is better placed than Dreams to tell the story of the importance of getting the right mattress.

Is gillian anderson in the dreams advert

According to Dreams, the campaign is inspired by the fact that we spend about a third of our lives in bed, but often pay little attention to the role our mattress plays in sleep quality. In the launch advert, which features a foot art installation made of mattresses, Anderson encourages viewers to question what they sleep on. Sign up here to g et the latest news straight into your inbox each morning. Dreams chief marketing officer Jo Martin said:. Save my name, email, and website in this browser for the next time I comment. Sign in. Log into your account. Privacy Policy. Password recovery. Retail Gazette Daily Retail News. Friday, February 23, Free Retail Newsletter.

Media planning and buying has been done by Havas Media and will run across TV, audio, social, digital and in-store channels.

It is the first campaign from the agency since it won the account in a two-way competitive pitch. Previously, the creative shop worked with the brand between , before Uncommon Creative Studio took over the account between It was then awarded to Iris, who parted ways with Dreams after one year together. Media planning and buying has been done by Havas Media and will run across TV, audio, social, digital and in-store channels. Social activity has been done by Coolr. The way you bring the product to life, and the distinctive world you create around it, can really set a brand apart. Stay signed in.

The new campaign is inspired by the fact that while we spend around a third of our lives in bed, we often pay little interest or attention to the role our mattress plays in our quality of sleep. It aims to elevate the role of the humble mattress, highlighting the incredible things sleep can do for us, such as helping us to be more alert, improving our memory and making us feel alive again. The spot, which features a foot art installation made entirely of mattresses, draws the audience into its dreamscape, inviting people to question what they sleep on before showing them how a Dreams mattress could transform their sleep. This professional campaign titled 'Think what a Dreams bed could do for you' was published in United Kingdom in October, This Integrated medium campaign is related to the Retail Services industry and contains 1 media asset. Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe.

Is gillian anderson in the dreams advert

It also aims to reinvigorate Dreams, positioning the retailer as the perfect choice for those looking for a superior bed. The brand has already been implementing improvements across the business, including 40 store refits aimed at providing customers with a more private and personal purchase experience. The new campaign is inspired by the fact that while we spend around a third of our lives in bed, we often pay little interest or attention to the role our mattress plays in our quality of sleep. It aims to elevate the role of the humble mattress, highlighting the incredible things sleep can do for us, such as helping us to be more alert, improving our memory and making us feel alive again. The spot, which features a foot art installation made entirely of mattresses, draws the audience into its dreamscape, inviting people to question what they sleep on before showing them how a Dreams mattress could transform their sleep. You must be logged in to post a comment. Save this article for later. You can revisit this article if you save it as favourite news! Leave a Comment Cancel Reply You must be logged in to post a comment. Strengthen the relationship with your clients with this toolkit.

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Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you. Email address. The new campaign is inspired by the fact that while we spend around a third of our lives in bed, we often pay little interest or attention to the role our mattress plays in our quality of sleep. Create an alert now. Leave a Reply Cancel reply Your email address will not be published. Web Design Agency. Accept Deny View preferences Save preferences View preferences. While a mattress might seem mundane on the face of it, it's absolutely essential to our wellbeing. Creative in association with Gear Seven. All rights reserved. Why events are the secret to a thriving community Promoted. Log into your account.

According to Dreams, the campaign is inspired by the fact that we spend about a third of our lives in bed, but often pay little attention to the role our mattress plays in sleep quality.

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