Mazda brand academy login

Mazda approached our team because they needed to update their digital employee hub. They needed an experience that aligned with the modern aesthetics of the Mazda brand. Sexozaragoza showed that work needed to be done to make it easy for all types of employees - corporate individuals, mazda brand academy login, regional managers, service technicians, and sales professionals - to get training, complete certifications, stay informed, and actively engage with their customers.

The Mazda Digital Certified Program MDCP is an industry-leading suite of programs and technologies, offering Mazda dealers turnkey solutions across a selection of certified providers. Please see the below resources for additional information. Ensure your website offers the best consumer experience across all device types. Choose from a variety of high-quality Website providers, who have integrated with Mazda content to ensure each page has relevant information that produces an exceptional user experience, while allowing flexibility and customization to differentiate your store from others. Improve your website conversion and generate more website leads by participating in the digital tools offered through this program. These tools help provide your consumers with additional information while increasing engagement and conversions on your website. Our eLead platform is integrated with over 15 popular CRM systems to help you review your performance.

Mazda brand academy login

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The process to identify required courses, track progress, and understand what steps were needed next were confusing and scattered. OneMazda with links out to decentralized platforms.

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It happens through the efforts of thousands of people dedicated to innovation, creativity and excellence. We're always on the lookout for skilled, energetic people. Job Applicant Privacy Notice. At MNAO, we're always looking for quality colleagues to share their experiences and contribute in the following areas:. We engage MNAO, our dealer partners and our customers by embracing brand-value management. Our team works across the organization to foster an environment that incorporates a deeper connection and understanding of the Mazda brand.

Mazda brand academy login

Mazda approached our team because they needed to update their digital employee hub. They needed an experience that aligned with the modern aesthetics of the Mazda brand. Research showed that work needed to be done to make it easy for all types of employees - corporate individuals, regional managers, service technicians, and sales professionals - to get training, complete certifications, stay informed, and actively engage with their customers. The goal was simple, to design a website that would establish the community, share brand information, and help employees deliver the Mazda world-class customer experience. Mazda had experienced issues with their former design agency so this project had a condensed timeline in order for the design work to not have an impact on development schedule. In a workshop conducted with the primary Mazda stakeholders, expected outcomes were plotted, prioritized, and defined. The goal of this project was to overhaul the current employee ecosystem of tools and create a singular platform that felt as modern as the brand. To do that, we needed to accomplish 3 things. This meant creating one intuitive digital system that was to become an integral part of each employees day.

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All Rights Reserved. Site visits had declined in recent months and the Mazda team felt there was an opportunity to engage with users and redesign the product experience. Just as Mazda's dedication to creating cars is an art form, we sought to focus on the details that matter and make minute moments delightful. Ensure your website offers the best consumer experience across all device types. The goal of this project was to overhaul the current employee ecosystem of tools and create a singular platform that felt as modern as the brand. This meant creating one intuitive digital system that was to become an integral part of each employees day. This system increased the speed of development for Phase 1 when translating from prototype to the final design. Establishing a project plan Creating a plan with defined deliverables and connected work streams to keep it all together From my initial meeting with Mazda it became clear that the Mazda team was uneasy with the project status. These tools help provide your consumers with additional information while increasing engagement and conversions on your website. Ironically enough, if there was one word to describe the current state of the former tool, MXConnect, it was disconnected. Interface is premium, yet simple, leaving flexibility for growth and sustainment. Primary Pain Point 2 The training and certification tool is an additional "portal" for employees.

First registered corporate logo appeared on three-wheel trucks in s. Registered in , in the same year when the son of Jujiro, Tsuneji Matsuda took over presidency of Jujiro and became the 3rd president of Mazda.

We hoped to build a system that inspired employees so they viewed training as form of empowerment. The solution The addition of a calendar widget. First and foremost, that meant bring the digital experience into modern times. Nothing is personalized or flows through to the platform. As mentioned earlier, one of our goals was to make an experience that could work for different users. The current experience wasn't engaging and navigating across the various tools was strenuous. Initial user feedback was extremely positive based on the high-fidelity interactive prototype walkthrough. It didn't exude the brand vision. The previous platform didn't cater to different employees. Keeping it modular and cohesive. Within a compressed timeframe of 5 short weeks, however, we managed to get the leadership team feeling excited about the designs and won Mazda over with our work. The goal was simple, to design a website that would establish the community, share brand information, and help employees deliver the Mazda world-class customer experience. A modular and fluid homepage dashboard. Primary Pain Point 2 The training and certification tool is an additional "portal" for employees. The REgional manager Managers would use the tool to observe, assess, and identify how to improve their dealer operations and overall performance.