New balance concept store

Next Set of Related Ideas. References: newbalance. New Balance has taken the retail industry by storm with its new store concept on Newbury Street in Boston, Massachusetts.

Boston, Mass. The fresh retail concept is built to put people, not products, at the center of the consumer experience. Designed around central seating gestures, the store aims to encourage customers to convene, draw inspiration from each other, and find their authentic style. The concept will include an edited assortment of merchandise as well as visual storytelling to accompany select products, highlighting the makers and origins behind them, illuminating New Balance at the intersection of sport and culture. The selection of footwear and apparel will be curated so both an elite athlete and a fashion influencer can each envision their next great moment, side by side. The Boston store is the second of its kind globally with the first store of the same concept opening in Guangzhou, China in December For more information or to find a store near you, visit newbalance.

New balance concept store

Over the past 3 years, greater group have developed retail stores and displays for New Balance to strengthen their retail presence worldwide. New Balance. Greater Group. Hence every detail in the overall store was designed to complement the shopper experience including the use of audio and visual features throughout the store. From the moment you step into the store, you are taken on a journey that has been carefully curated to create the ultimate retail experience. Presenting the brand's footwear and apparel in a raw-concrete environment, the spatial signature grey colour scheme is complemented with wooden panels and digital screens that provide a modern-day signage. The vast digital screens within the retail floor downstairs creates an ever changing backdrop that can tailor experiences to specific events, new tech, products, and much more. The Chinese consumer sector looks vastly different today compared with just five years ago. Being the fastest growing market in the world, the Chinese retail market is one that is interesting and different for our client. Thus, every single aspect has been planned in great detail as we wanted to stand out from the crowd, grab the attention of shoppers and give customers a unique experience. Nestled within a hub of competing performance brands, this Shanghai flagship store was designed based a rigorous market research. Implementing the right strategy for a ground-floor store to be able to engage the street was also a challenge, especially it is located on a busy Shanghai's street.

The Boston store is the second of its kind globally with the first store of the same concept opening in Guangzhou, China in December

If you're a human and see this, please ignore it. If you're a scraper, please click the link below :- Note that clicking the link below will block access to this site for 24 hours. New Balance recently celebrated its th anniversary with the opening of its first U. This flagship store represents a significant transformation of the retail experience for New Balance consumers. We have created a distinctive space that allows for deeper engagement to best facilitate clear and consistent storytelling that highlights the energy and momentum behind our brand. The Boston Landing Flagship pays tribute to our heritage in sport and giving back to our community, celebrates our innovation, and sets a new precedent for our high standards in retail excellence. New Balance and New Balance Foundation support many charitable and community-focused organizations in the greater Boston area.

If you're a human and see this, please ignore it. If you're a scraper, please click the link below :- Note that clicking the link below will block access to this site for 24 hours. Have you noticed all the new shops opening along the Back Bay stretch this year? We certainly have. Here are the five arrivals we love the most. Inside the New Balance concept store. With 25 shops worldwide, this New York eyewear brand finds its newest home where CEO and fourth-generation owner Harvey Moscot went to undergrad and optometry school.

New balance concept store

Skip to content. By Anil Prabha July 24, Text Size. New Balance recently revealed a new retail concept store at Paragon Shopping Centre in Singapore centred on experience and carrying a curated selection of footwear and apparel that caters to athletes and fashion enthusiasts. The 1, sq ft store is the third of its kind globally, with the first store of the same concept opening in Guangzhou, China, in December and the second in Boston, US, in February this year. According to Coenraad Hefer, general manager of New Balance Singapore an ore and Malaysia, the company is always looking for new ways to engage with its existing consumers while also attracting the next generation of consumers to the brand. He went on to say that following the successful launch in Guangzhou and Boston, the team wanted to introduce the concept to consumers in Southeast Asia, starting with Singapore.

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Designed around central seating gestures, the store aims to encourage customers to convene, draw inspiration from each other, and find their authentic style. By providing solutions that re-use and re-program materials and spaces, we suggest design elements and specification options with the implicit intent of making stores greener. The Chinese consumer sector looks vastly different today compared with just five years ago. The Boston store is the second of its kind globally with the first store of the same concept opening in Guangzhou, China in December For more information or to find a store near you, visit newbalance. We have created a distinctive space that allows for deeper engagement to best facilitate clear and consistent storytelling that highlights the energy and momentum behind our brand. E-Mail: Facebook Twitter Media. Brand Experience - The shift toward customer-centric experiences and inspiring environments is disrupting the concept of retail altogether, enabling brands to create unique brand experiences rather than simply selling products. New Balance, headquartered in Boston, MA, has the following purpose: Independent since , we empower people through sport and craftsmanship to create positive change in communities around the world. References: newbalance.

Boston, Mass.

Design Challenge The Chinese consumer sector looks vastly different today compared with just five years ago. The concept will include an edited assortment of merchandise as well as visual storytelling to accompany select products, highlighting the makers and origins behind them, illuminating New Balance at the intersection of sport and culture. References: newbalance. Search for: Search. Project Overview greater group have been designing New Balance's stores globally, including flagship stores in Boston, London, Milan, Tokyo, Korea, and are now proud to showcase our latest project with Shanghai's first New Balance Global Flagship Store. Photo credit: New Balance. The store features an edited selection of merchandise, highlighting the connection between sport and culture. The footwear and apparel on offer are carefully curated to cater to both elite athletes and fashion influencers, giving each customer the chance to envision their next great moment. Curated Merchandise - Retailers will focus on offering a carefully selected range of products that cater to both elite athletes and fashion influencers in order to create a unique value proposition for customers. We use cookies and equivalent technologies to collect and analyse information on site's performance and to enable the site to function. From the moment you step into the store, you are taken on a journey that has been carefully curated to create the ultimate retail experience. Nestled within a hub of competing performance brands, this Shanghai flagship store was designed based a rigorous market research. Implementing the right strategy for a ground-floor store to be able to engage the street was also a challenge, especially it is located on a busy Shanghai's street. Designed around central seating gestures, the store aims to encourage customers to convene, draw inspiration from each other, and find their authentic style.