Raiffeisen logo meaning

We have a very strong brand. However the iconic gable cross and distinctive yellow were the only unifying elements until

The Austrian Raiffeisen banks are not consolidated under a single parent entity but are financially linked through a common institutional protection scheme and deposit guarantee scheme. As Austria became a separate republic in , more than local Raiffeisen banks were present on the new country's territory. In the following decade, the group built up its network of regional banks. Following the Anschluss in , the Austrian Raiffeisen banks were subsumed into the German cooperative financial group. The group's international expansion started in with the creation of a first banking subsidiary in Hungary. By , the group had expanded to 15 central and eastern European countries.

Raiffeisen logo meaning

For more than years now, the Raiffeisen brand has been standing for values such as trust, fairness, security and stability. Raiffeisen Bank International has become the financial player it is today not only in Austria but also in Central and Eastern Europe by adopting and living these values. Find out more about our longstanding history. Raiffeisen stands for security and stability. This is also symbolised by our trademark. The gable cross was originally a symbol for a protected house and used to be added to the roof gable to protect the occupants against all dangers. Today, the gable cross is one of Austria's best-known brands and the leading brand amongst Austrian financial service providers. Friedrich Wilhelm Raiffeisen was a German social reformer who considered his main goal solving the serious economic and social problems in his sphere of influence. As the mayor of a community in the Westerwald region, he was confronted by the plight of farmers, labourers and craftsmen on a daily basis. In line with a model developed by Raiffeisen, the farmers formed cooperatives which were not geared towards profit, but to supporting their members. This gave many people the first opportunity they had ever had to borrow money for investments or to tide them over in years of meagre harvests. The next step was the joint purchase of operating resources such as seed and the common storage and sale of agricultural products. This meant that farmers were no longer forced to sell at knock-down prices in times of oversupply, allowing them to wait until prices had recovered.

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The RBG represents about a quarter of the Austrian banking market. With its autonomous, local Raiffeisen banks, the RBG features the densest network of banks in the country with around 1, outlets. The RBG employs about 29, people in Austria. The autonomous, local Raiffeisen banks are private cooperative institutions and owners of the regional Raiffeisen banks in their respective provinces, which in turn are the main shareholders of RBI. The autonomous and locally active Raiffeisen banks are universal banks that offer banking services and are at the same time owners of their respective regional Raiffeisen bank. The regional Raiffeisen banks are also independent universal banks and are core shareholders of RBI.

This enables customers to feel at ease and to focus on their progress in life. Thus, RBI Group supports customers so that they can take control of their own future. Further harmonizing brand strategy, architecture and identity ensures increased efficiency and effectiveness, and enables a consistent brand experience across the RBI Group. After two pitch processes, two external partners were selected to work on the future branded communication of the RBI Group. Future Brand London was selected as the branding agency, and McCann Bucharest as the creative advertising agency working on a new marketing communication concept.

Raiffeisen logo meaning

We have a very strong brand. However the iconic gable cross and distinctive yellow were the only unifying elements until To strengthen the brand, enable efficiencies and ensure effectiveness we follow an evidence-based model: we create a consistent brand experience through leveraging existing distinctive assets, implementing new ones, and using them consistently across all touch points. While some companies have logos, we already have a distinctive icon. Based on the Gable Cross, we created the foundation to the whole identity: our brand shapes, illustrations, photography style, and all other elements follow the iconicity of our most distinctive asset by referring to diagonal lines throughout all layouts. Our communication concept revolves around a core thought: ease. As the safe and reliable bank from Austria we support you with simple and excellent service in every interaction, superior digital solutions and stress-free experiences to give you ease to progress in your life. Raiffeisen stands for security and stability. This is also symbolised by our trademark.

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Retrieved 11 July Color usage. RBI Group. For other banks named Raiffeisen, see Raiffeisenbank. Rules for suppliers View page. National Bank of Serbia. Stakeholder Engagement. The primary palette is made up of our core tone, primary yellow. The group's international expansion started in with the creation of a first banking subsidiary in Hungary. Colors : Raiffeisen Bank. Our communication concept revolves around a core thought: ease. We have a single typeface which we apply across our brand. Article Talk.

I'm a branding expert and graphic designer based in Brooklyn, New York. Need help with branding? Banks face a particular challenge when it comes to branding because the subjects of money is sensitive, therefore branding for banks is particularly important.

Current Jobs. Retrieved 3 April Career at RBA. Social Responsibility. However the iconic gable cross and distinctive yellow were the only unifying elements until Join Us. It took some time for the remaining cooperatives in the Republic of Austria to reorganise after the First World War and to overcome the economic challenges of the post-war period. Raiffeisen supported Austria's accession to the EU. Package for download available. The RBG employs about 29, people in Austria. With the registration of the merger in the commercial register in March, RBI becomes the comprehensive legal successor of RZB in accordance with Austrian law. Toggle limited content width.