Simi haze beauty

Yes, you heard that right!

The stickers, it turns out, were a teaser for the SimiHaze Beauty brand, which launched this week in the form of three core products: Velvet Blur, a hydrating matte lip balm available in 12 colours; Sun Flush, a versatile tint that can be used on the eyes, cheeks and lips for an all-over flush; and Lip Trace Liner, a lip liner containing jojoba oil that plumps and defines without any flaking. Growing up between in London, and later studying fine art and fashion in Los Angeles, the twins have built up a cult following as DJs, style icons and now beauty disruptors. By Chioma Nnadi. By Elise Taylor. We wanted to give people the highest-quality, most carefully curated, efficient products. Here, the twins open up about their relationship with beauty and their future plans for the brand. All of our friends are tired of us talking about it.

Simi haze beauty

Do the pigments last? Are they creamy and comfortable? Do the glitter stickers feel sharp? I began with the shade 12 DUSK — a scrumptious chocolatey brown that teeters between a nude and a bold lip. For me, this was… daring. I swiped it on and headed out for the ultimate test — pizza. Upon first thoughts, I was pleasantly surprised with the application. The way that it faded throughout my feast was actually quite pretty — a nice side-effect of a more diffused lip look. You look so nice. You should wear lipstick more often! This formula had — dare I say it — wedged open the door between me and the lipstick world. It was a creamy, comfortable delight. It was cushiony and velvety.

As Simihaze looks ahead, diversification is a priority. Do the pigments last? Lipstick is the number one thing.

The sisters, who touched down in Dubai on Thursday, teased a partnership with French multinational retailer Sephora on their joint Instagram account. The sisters teased a partnership with French multinational retailer Sephora on their joint Instagram account. The twins added the Saudi, UAE, Qatar and Bahraini flags to the picture, hinting that their products will be available at Sephora stores in these countries. The twins launched their US-born cosmetics brand in with a range of stick-on makeup designs that can be placed on the face for a bold beauty look achievable within seconds. The sticker book features an array of edgy designs inspired by their favorite DJ looks from the past, such as chrome wings, neon negative space eyeliner and holographic cat-eyes.

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Simi haze beauty

Cosmic-inspired beauty is having a moment. Simihaze Beauty —the eponymously named beauty brand cofounded by identical twins Simi and Haze Khadra—dropped the third capsule of its growing, celeb-favorite collection today. Following products like the multitasking lid-cheek-and-lip tint Sun Flush or the deceptively hydrating Velvet Blur Matte Lip Balm , the jet-setting sisters have unveiled the next leg of their beauty brand that invokes a "journey through space. As with the other products in the range, there is more than what initially meets the eye—a theme to keep in mind with the sisters, to be sure. For instance, the limited-edition shadow palette delivers both matte and shimmery shades, and can transform textures from a sheer shadow to an inky paint when moistened. Famously spotted at Fashion Week at just 14 years old, Simi and Haze themselves are perfect examples of the "don't judge a book by its cover" adage, each possessing seasoned experience working in multiple industries like deejaying at Coachella, for example despite their young age. They've amassed an Instagram following of 1. The duo even creative-directed the space that held the brand's VIP launch party, artistically reinventing the venue to suit the aesthetics of Capsule 3. Their global upbringing—living between California, London, and Saudi Arabia—has seemingly influenced their brand's expression in its desire to be unique. They have also shied away from deferring to trends.

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In the morning, I looked sun-flushed and healthy, but by the end of the day, the pigment looked a bit patchy. We also take Epsom salt baths, as recovery from working out is just as important. The compact houses two cream-based formulas — one sheer, glossy tint and one velvet matte, each infused with skin-soothing ingredients to give a comfortable, lit-from-within flush. But they were all so heavy and really pigmented, whereas we wanted a natural look, like a bitten lip, so we would just dab it on. It makes everything real and feels like a full circle. Additionally, SimiHaze Beauty has expanded to include a range of products, including lipsticks, balms, bronzing powders, highlighter, a lifting mascara and more. We wanted to give people the highest-quality, most carefully curated, efficient products. All the ingredients are vegan and it's all cruelty-free, and clean. At least 8 dead after migrant boat sinks off Turkiye. By Hilary Milnes. By Maghan McDowell. By Sujata Assomull. The brand also plans to lean into regional influencers to help raise awareness of the product by tapping into local beauty trends. As the beauty entrepreneurs grew up in Riyadh, Dubai, and London, it is indeed a full circle moment.

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As Simihaze looks ahead, diversification is a priority. Consumer-facing activations are key in new markets, says Haze. YSL Beauty gets a new face as it focuses on makeup. The beauty entrepreneurs and DJs, who grew up between Riyadh, Dubai and London, are known for their contemporary beauty looks and are often spotted in public with futuristic makeup, something they have managed to encapsulate in their brand. View this post on Instagram. I began with the shade 12 DUSK — a scrumptious chocolatey brown that teeters between a nude and a bold lip. View this post on Instagram. The packaging alone deserves a shout-out; each product feels like a work of art, housed in this incredibly weighty, luxurious, sculpted, stone-like outer that comes in different pastel shades. Saudi Arabia. The stickers, it turns out, were a teaser for the SimiHaze Beauty brand, which launched this week in the form of three core products: Velvet Blur, a hydrating matte lip balm available in 12 colours; Sun Flush, a versatile tint that can be used on the eyes, cheeks and lips for an all-over flush; and Lip Trace Liner, a lip liner containing jojoba oil that plumps and defines without any flaking. I want to be a cream blush girlie.