Too faced owner racist

Update April 24, p. We've reached out to the brand for confirmation. This info originally came from YouTuber Sanders Kennedy's video.

Jerrod Blandino condemned his sister's action after she appeared to make a transphobic comment about Nikkie "NikkieTutorials" de Jager. The controversy began on Monday after de Jager, better known as NikkieTutorials, came out as transgender in a YouTube video. The remark caused an uproar among social media users, with many calling for a boycott of Too Face Cosmetics in response to the comment. I am sorry for the hurt she has caused. Let it be known that I am truly shocked and disgusted to my core at her recent actions.

Too faced owner racist

In a community whose stars are often criticized for being superficial and catty, beauty YouTuber Nikkie De Jager, a. NikkieTutorials , learned this week that the community can also be warm and supportive — for the most part. Nikkie came out as transgender in a powerful video she posted Monday. The news brought out the best in fans, fellow beauty gurus, and brands as they showed support, tolerance, and solidarity. But unfortunately, it also brought out a bolt of nastiness, when someone from the industry used her coming out as an opportunity to call her character into question. In her coming out video, Nikkie revealed not only that she is a transgender woman but also that someone had tried to blackmail her because of it. Instead of giving in to the blackmailer, Nikkie took control of her own story to send a message to anyone in a similar situation. Nikkie has been posting on YouTube since , longer than some brands she supports have existed. When Nikkie or any other popular beauty guru features a product or gives it a rave review, it makes that product sell. But in the wake of her coming out, the brands and gurus that Nikkie has supported, featured, or reviewed on her channel have overwhelmingly pledged their support for her. Coming out as LGBTQ is unique to each person and their situation and the feelings surrounding coming out are different for each person — Nikkie herself, as prolific and as big a name as she is, said she was scared. Unfortunately, not everyone was supportive. Lisa Blandino who goes by Dani California on social media is the sister of Jerrod Blandino, co-founder and chief creative officer of the beauty brand Too Faced. The change was spotted by Here for the Tea, a beauty drama recap channel on YouTube:. As we know, Nikkie Tutorials came out as transgender today so beyond proud and happy for her!

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While there were a lot of people celebrating Nikkie coming out, someone from her past decided to blast her. As we know, Nikkie Tutorials came out as transgender today so beyond proud and happy for her! If you think this went unnoticed then you may have not seen top trending on Twitter. Too Faced received a bad reputation in the beauty community starting with their limited shade range, featuring more lighter shades than darker ones and offering limited colors for darker shades. Three years ago Nikkie signed a contract with Too Faced for a deal to create a palette with her and cheated her out of the deal. Further to my previous post, there have been two bio updates.

On Monday, de Jager, who goes by NikkieTutorials , revealed in a YouTube video that she is transgender , and that she had been blackmailed into sharing her personal story. Boycott Too Faced. I am sorry for the hurt she has caused. I do not tolerate this behaviour and she is no longer an employee of Too Faced. The Independent has contacted Blandino's sister for comment. Too Faced and de Jager previously worked together on a makeup collaboration in , however, the beauty blogger recently revealed the brand changed the quality of their palette without informing her. Join thought-provoking conversations, follow other Independent readers and see their replies. Want to bookmark your favourite articles and stories to read or reference later?

Too faced owner racist

Jerrod Blandino condemned his sister's action after she appeared to make a transphobic comment about Nikkie "NikkieTutorials" de Jager. The controversy began on Monday after de Jager, better known as NikkieTutorials, came out as transgender in a YouTube video. The remark caused an uproar among social media users, with many calling for a boycott of Too Face Cosmetics in response to the comment. I am sorry for the hurt she has caused. Let it be known that I am truly shocked and disgusted to my core at her recent actions. Blandino also shared that his sister was no longer with his company, though he did not specify which role she occupied prior to her termination.

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Star and hundreds of fans called out the dis on social media, leading to Blandino disabling comments on certain Instagram photos. Reddit Pocket Flipboard Email. Too Faced received a bad reputation in the beauty community starting with their limited shade range, featuring more lighter shades than darker ones and offering limited colors for darker shades. In her coming out video, Nikkie revealed not only that she is a transgender woman but also that someone had tried to blackmail her because of it. The remark caused an uproar among social media users, with many calling for a boycott of Too Face Cosmetics in response to the comment. Michael Cera's CeraVe campaign is the completely batshit beauty marketing we absolutely knew we needed. Newsletter Sign Up. If we are going to put a label on it, yes, I am transgender. When Nikkie or any other popular beauty guru features a product or gives it a rave review, it makes that product sell. Jerrod Blandino announced that the company had ended its professional relationship with his sister Lisa on Tuesday evening, after hours of vehement backlash.

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I am sending all my love to her. NikkieTutorials , learned this week that the community can also be warm and supportive — for the most part. By submitting your email, you agree to our Terms and Privacy Notice. Coming out as LGBTQ is unique to each person and their situation and the feelings surrounding coming out are different for each person — Nikkie herself, as prolific and as big a name as she is, said she was scared. List of Partners vendors. Create profiles to personalise content. Too Faced cosmetics is run by transphobic people. We've reached out to the brand for confirmation. Newsletter Sign Up. Save this story Save this story. But in the wake of her coming out, the brands and gurus that Nikkie has supported, featured, or reviewed on her channel have overwhelmingly pledged their support for her.