Ucla brand colors

Color is more than an aesthetic ucla brand colors. Official colors are recognized and protected in trademark case law because they communicate identity. Colors are also the building blocks of accessibility.

Color is more than an aesthetic choice. Official colors are recognized and protected in trademark case law because they communicate identity. Colors are also the building blocks of accessibility. After a long exploration, the standardized UCLA color palette was created to achieve good contrast in the interest of legibility across all channels and media. Follow the specifications on this page to use the colors as a required brand element. Do not use other shades of blue and gold in publications or online.

Ucla brand colors

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To meet current accessibility standards, use only approved color combinations.

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Color and typography are the background and foreground of visual media. Color contrast is very important to legibility. To meet current accessibility standards, use only approved color combinations. Be sure to take special care with reverse type and type overlays, especially if your audience tends to be middle-aged or older. To achieve Level AAA compliance requires a contrast ratio of at least for normal text and 4.

Ucla brand colors

Adopted in , the logotype is simple and modern, with a slight slant to give it a dynamic feel. Policy reaffirms that the campus logo is the standard logo for all academic and administrative units. The campus logo is a required brand element, to be used in accordance with the guidelines on this page. If you need to combine the campus logo with the name of your school or department, see Department Logos. The Campus Logo may not be used by student groups and other campus organizations as they cannot represent themselves as speaking on behalf of UCLA. To learn more, visit the Brand Protection section. Individual students may be able to use the Campus Logo on research posters. See the Presentations section.

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Do not make your overall layout too dark. After a long exploration, the standardized UCLA color palette was created to achieve good contrast in the interest of legibility across all channels and media. Brand Defined. Tertiary Brand Colors A tertiary palette has been developed for use as an accent to the primary and secondary colors. For the sake of accessibility, restrict use of tertiary colors to graphics only. After a long exploration, the standardized UCLA color palette was created to achieve good contrast in the interest of legibility across all channels and media. How to apply brand guidelines across channels. If the gradient is used strictly as a background — for instance, under an overlay box — you can use the complete color range. For websites and other online uses, WebAim Color Contrast Checker is a good tool to measure contrast. Official colors are recognized and protected in trademark case law because they communicate identity. Names and Naming. Due to printing limitations, the CMYK values are slightly duller than ideal. A blue gradient can be used to enliven fields of color. Secondary Brand Colors A secondary palette has been developed to respect and complement the tradition of blue and gold while adding an additional level of brightness or darkness to the palette. The UCLA palette is bright.

Color is more than an aesthetic choice.

Follow the specifications on this page to use the colors as a required brand element. Brand Gradient A blue gradient can be used to enliven fields of color. Use color type with care, avoiding non-ADA-compliant colors. Over the years the blue color has always been more important than the gold. After a long exploration, the standardized UCLA color palette was created to achieve good contrast in the interest of legibility across all channels and media. Brand Protection. Official colors are recognized and protected in trademark case law because they communicate identity. The UCLA palette is bright. We recommend purchasing Pantone color swatches for the most accurate visual matching. Denotive colors are used for error, success, warning and other types of alerts. Color is more than an aesthetic choice.