Why is essie gel couture being discontinued

So I recently finished my bottle of my beloved Essie Gel Setter top coat and when I went back to buy another bottle, I was told it had been discontinued. So I decided to try a new top coat, hoping it will be even better than my Essie Gel Setter!

Visit the Store. For more than 30 years, essie has been an industry icon, trusted by beauty professionals, celebrities and even royalty — an American classic that allows women all over the world to express themselves and have fun with color. Click to play video. Style Code Live. Merchant Video. To report an issue with this product or seller, click here. Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.

Why is essie gel couture being discontinued

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Love this neutral pink color. Reviews with images.

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Whenever I visit my local nail salon, the nail tech always asks me if I prefer regular or gel polish on my toes. I don't have to take a moment to ponder it—I always go with regular polish, even if the gel is recommended for a longer-lasting pedicure. My reasoning? I have absolutely zero patience when it comes to soaking off a long-wearing gel formula from my nails. That type of time commitment just isn't my vibe. So when I had the opportunity to give Essie's fan-favorite Gel Couture line a try, I was curious but also a little overwhelmed. I assumed I'd have to cure the polish and eventually soak it off. However, I was pleasantly surprised when I realized the gel-inspired polish could be removed without any soaking, just regular ole nail polish remover.

Why is essie gel couture being discontinued

Are you a fan of flawless, long-lasting manicures? Have you ever wondered why a beloved nail polish like Essie Gel Couture, known for its impeccable finish and durability, is suddenly disappearing from the beauty scene? According to a recent statement, Essie Gel Couture, a salon-quality nail brand that is popular at home, is closing. Why did Essie, a brand known for its nail care, move to a different color? What will it mean for the future of your manicure routine? As a result, put on your seatbelts and prepare to discover the fascinating world of nail polish trends and market dynamics. It will be hard to miss this one!

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I love this. Rock The Runway. This two step gel polish works well. For additional information about a product, please contact the manufacturer. Sign me up. Enhancements you chose aren't available for this seller. To see our price, add these items to your cart. To see product details, add this item to your cart. Customer reviews. Experience excellent cutting precision for your nails with the finest nail clippers! I was nervous to try this product. Information and statements regarding dietary supplements have not been evaluated by the Food and Drug Administration and are not intended to diagnose, treat, cure, or prevent any disease or health condition. The reviews are good but interesting. Customers like the color and durability of the nail polish.

Essie Gel Couture is a revolutionary nail polish line from the iconic Essie brand that promises to provide salon-quality nails with the convenience of a home application.

Top reviews from the United States. They mention that it is long-lasting and love how long the polish lasts. To see product details, add this item to your cart. The photos seem to be brighter color than in person though. Rock The Runway. Get it as soon as Tuesday, Mar Style Code Live. They mention that it stays on longer and that it's long-lasting. Shimmer and Chic. Customer Service. Previous page. Information and statements regarding dietary supplements have not been evaluated by the Food and Drug Administration and are not intended to diagnose, treat, cure, or prevent any disease or health condition. New from essie Visit the Store. Back to top.