Bec and bridge owners

Bound by confidence, cool and grit, each collection is inspired by our wearer. Seasonal injections of beachwear and bridal are also on offer to complete a contemporary wardrobe.

Maybe medicine? Maybe interior design? A few weeks into your tertiary life you make a new friend. A likeminded girl who seems fun and has a similar approach to life. You start to do everything together. You work on assignments, you party and even, for a while, room together. During this time, you and your bestie imagine what it would be like to start your own fashion label.

Bec and bridge owners

We certainly had the right people employed to help us deal with the situation. The biggest impact has been the retail stores. Bridget: Ethical fashion has definitely been at the forefront for the last two or three years. But now consumers are demanding it. They want to know where we produce, and what our fabrics are made of. Bec: People demanding it is a really good thing for the industry — to make us more accountable and address it. We really try and look at the fabric side of things: replace fabrics and test out new fabrications. Do we have to use this one? Could we try it in this one? And then our fabric off-cuts — trying to be clever with that. We just try to think outside the box a bit. In the past we had donated to charities, but I think when we saw what Thread Together do with their initiative, we were just really impressed. Bridget: As an Australian fashion label with a fairly significant online platform and community, we definitely feel the responsibility to be moving forward in areas of ethical fashion and sustainability.

This collection is very different … we like to really mix things up and keep people guessing. And tell people again that they need it! She wants to feel confident and modern.

For Bec Cooper and Bridget Yorston, anticipating what the modern woman needs in her wardrobe is almost second nature to the design duo. They have spent over two decades finessing this ability, after all. That is something that will never change. The DNA of the brand has always been consistent but we like the designs to grow and evolve as we do. On a personal level, our ethos is also very focused around balance and keeping what we do in perspective. We absolutely love what we do and the people we work with, so our goal is to keep enjoying building the brand. Can we expect to see some more of those themes explored this year?

For Bec Cooper and Bridget Yorston, anticipating what the modern woman needs in her wardrobe is almost second nature to the design duo. They have spent over two decades finessing this ability, after all. That is something that will never change. The DNA of the brand has always been consistent but we like the designs to grow and evolve as we do. On a personal level, our ethos is also very focused around balance and keeping what we do in perspective. We absolutely love what we do and the people we work with, so our goal is to keep enjoying building the brand. Can we expect to see some more of those themes explored this year? This collection is very different … we like to really mix things up and keep people guessing.

Bec and bridge owners

Bound by confidence, cool and grit, each collection is inspired by our wearer. Seasonal injections of beachwear and bridal are also on offer to complete a contemporary wardrobe. We aim to evoke senses, making our wearer feel as good as they look. She wants to feel confident and modern. Making women feel this way has always been incredibly important to us.

What does retconned mean

No one realised how good it was! A likeminded girl who seems fun and has a similar approach to life. Maybe interior design? Midi Dresses. Accessible, wearable, affordable. But otherwise no, we literally find out on Instagram along with everyone else. They have spent over two decades finessing this ability, after all. Maxi Dresses. Here, the designer duo share their industry secrets. Seasonal injections of beachwear and bridal are also on offer to complete a contemporary wardrobe. To have this platform is fantastic for the Australian fashion industry and puts us on the international map. We never set out to start a business, so that changed the way we viewed it. Accept Cookies Decline. We just try to think outside the box a bit. We have a lot of perspective, and did even before we had families.

No two days are the same. From the beginning we have made all the business decisions together and still today we work collaboratively across every area of the brand.

A likeminded girl who seems fun and has a similar approach to life. The brand has to grow with us, so we still want to wear it too! Mini Dresses. Bridget: As an Australian fashion label with a fairly significant online platform and community, we definitely feel the responsibility to be moving forward in areas of ethical fashion and sustainability. We finish our chat and I ask how the women feel looking back on it all. Midi Dresses. Why not throw around some ideas and maybe even make a few pieces. Bridget: Ethical fashion has definitely been at the forefront for the last two or three years. Best Sellers. Close menu. Here, the designer duo share their industry secrets. We use cookies to give you the best user experience across all channels, by personalizing content and ads, and providing social media features. However, Bec and Bridget are nothing if not humble realists. Do we have to use this one? Everything running normally, then bam!